Clay Enrichment + orchestration
The centre of most of our builds: account research, waterfall enrichment, AI research agents, scoring and signal monitors in one table.
We use it for · Every programme
Tool stack
Tools we run. Not just list.
Every tool on this page is in use on live client programmes. The stack is included in managed engagements; you never pay for seats you do not need. Want to try something first? See our free tools.
Eight layers
How the stack fits together
01 · Signal
Find the reason to write
Clay, Perplexity, Apify, SparkToro
02 · Enrichment
Find and score the people
Clay waterfall, Apollo, Ocean.io, Claygent
03 · Copy
Write it like a person
Claude skills, ChatGPT API, Clay AI formulas
04 · Execution
Send and touch
Smartlead, Instantly, HeyReach, calling
05 · Orchestration
Wire it together
Self-hosted n8n, Make, Zapier, webhooks
06 · CRM & RevOps
Keep the record straight
HubSpot, Attio, GoHighLevel
07 · Content
Show up between emails
Claude, Notion, design tools
08 · Analytics
Know what is working
Platform analytics, CRM reports, Slack alerts
Core stack
What runs on every programme
Visit Clay
Prospeo Contact data
Verified emails and mobile numbers, and one of the first providers in our enrichment waterfalls.
We use it for · List building · job-change signals
Apollo B2B database
A broad database for account and contact discovery, used alongside Clay for list building.
We use it for · Market mapping
LinkedIn Sales Navigator Prospecting
Account and lead search, plus the source of truth for titles, tenure and team changes.
We use it for · Market mapping · LinkedIn touches
LeadMagic Enrichment
Email and mobile finding that fills gaps the first providers in the waterfall miss.
We use it for · Waterfall enrichment
BetterContact Waterfall enrichment
An aggregated waterfall across many data sources, useful for hard-to-find segments.
We use it for · Waterfall enrichment
Smartlead Cold email
Sequencing with inbox rotation, warm-up and deliverability controls across large sending estates.
We use it for · Sending
Instantly Cold email at scale
High-volume sending with unlimited warm-up. Our founder is an Instantly Certified Expert.
We use it for · Sending
EmailBison Sending platform
Self-hosted sending we drive through its API for reporting, inbox health and reply routing.
We use it for · Sending · reporting
HeyReach LinkedIn outreach
LinkedIn automation across multiple sender accounts, synced with the email cadence.
We use it for · LinkedIn touches
n8n Automation
Self-hosted workflows for reply agents, CRM sync, Slack alerts and EOD reporting.
We use it for · Reply handling · RevOps
Claude AI engine
Research, signal qualification and first drafts of personalised copy, with our own skills and checks on top.
We use it for · Copy · research
Trigify Social signals
Tracks LinkedIn engagement and post activity so we can reach people who are already paying attention.
We use it for · Buying signals
RB2B Website visitor ID
Identifies companies and people visiting your site, our strongest first-party intent signal.
We use it for · Intent signals
HubSpot CRM
Where meetings, replies and lifecycle stages land, kept in sync automatically.
We use it for · CRM · reporting
Also in our arsenal
Deployed when a campaign calls for it
ChatGPT
Perplexity
Octave
Findymail
ZoomInfo
Ocean.io
BuiltWith
Store Leads
Apify
PhantomBuster
Octoparse
Make
Zapier
GoHighLevel
Attio
Vapi
lemlist
Common Room
Cargo
Hunter
Debounce
MillionVerifier
Datagma
Icypeas
Bardeen
SparkToro
SlackLinks go to each tool's own website. Product names and logos belong to their owners.
Next step
Want the stack without buying it?
In a managed programme the data, enrichment and signal tools are part of how we run it. Domains and inboxes are bought in your name and billed at cost.